Speaker: Matt Crocker, CFM, FMP, MBA -  Manager, Real Estate and Construction, The Hershey Company

Real Estate holdings and lease obligations are presenting ongoing challenges of high costs and inefficient utilization. While some companies focus on best practices, many are concerned on how to develop a strategy that aligns with the interest of individual business units while at the same time accomplishing broader goals of cost savings. Companies are seeing vast differences in the performance of office assets versus industrial assets in the marketplace. This juxtaposition of real assets behaving differently complicates strategy, but also creates opportunity. The corporate real estate manager and facilities teams can forge in partnership to develop strategy that leverages the company's strengths and market opportunities to accomplish the goals of cost savings and high space utilization efficiencies. Developing and leveraging analytics tools is a key to achieving company real estate goals, aligning business unit interests, and achieving measurable results.

Learning Objectives/Outcomes:

1 - Define the real estate portfolio grouping into product categories, space utilization metrics, and economic performance metrics of success

2 - Analyze the Portfolio characterizing the class and performance of each asset/liability and develop Portfolio Strategy centered on performance metrics

3 - Develop Business Partner and Advisory relationships to support strategy and define success

4 - Analyze strategic results and continue to perfect strategy to support individual business units, create costs savings and avoidance opportunities, and reduce space requirements to achieve highest and best utilization practices.

Note: A Zoom link will be sent to registrants prior to the meeting.